Our Story

Here at Millie Moon, we think your little one deserves the very best. The moon, in fact. Which is why we have made it our mission to provide a range of luxury diapers and sensitive wipes that are expertly crafted, luxuriously soft and designed to perform.

Introducing Millie Moon

We think your little one deserves the very best. The moon, in fact. We know parents will equally go to great lengths to provide their baby with the finest in life, which is why we have created a range of baby products that are expertly crafted, premium quality and super gentle on the littlest legs and bottoms, without costing the earth.

To us, nothing is more important than spending quality time with your little one, which is why we are dedicated to providing a luxury diaper designed with performance in mind—meaning less time spent dealing with leaking diapers and more time building that magical parent-child bond.

We are thrilled to be offering American families a high-quality diaper at an everyday affordable price, and are passionate in our belief that every child deserves the best. This is why Millie Moon will give a donation from each diaper box sold to Reach Out and Read, a national literacy foundation committed to providing American children in need with the educational support they are entitled to.

Our Promise

Millie Moon is here to nurture, support and inspire families through our core values and high quality products that give back.

  • Everyday Luxury

    We are turning everyday necessities into something beautiful, through well crafted design, high quality materials and aspirational content, for a truly luxurious experience at everyday prices.

  • Designed to Perform

    Millie Moon is proud to deliver a diaper parents will love just as much as their little ones will love wearing them. Designed with performance in mind, the double leak guards, extra absorption technology and snug & high waistband, means less time spent dealing with leaking diapers and more time building that magical parent-child bond.

  • Nurturing Little Hearts and Minds

    We believe that education is the right of every child and essential to providing them with a bright future, especially during those all important first chapters. In addition to sharing educational tools across our platforms, we have partnered with Reach Out & Read, a national literacy foundation helping more American children discover the joys of reading and encouraging them to reach for the stars. Millie Moon will make a donation from each product sold to benefit little ones in need of educational support.

  • We’re an Open Book

    Millie Moon is here for parents through all the ups and downs of raising children to support and share guidance. We understand that parenting can be challenging at times, but it’s the little moments (including the Millie Moon moments!) that make it all worthwhile. Beyond that, our world class customer care will reinforce Millie Moon as a brand parents can truly trust and rely on for assistance at any hour.

Meet Millie Moon

Introducing Millie Moon and friends, who each represent a different size within the Millie Moon range . You can read more about their adventures in ‘Sweet Dreams, Millie Moon’ our storybook, free with every diaper box purchased for a limited time.

Free storybook inside every diaper carton*

*for a limited time only
  • restart
  • stop and close

Meet Our Characters

Introducing Millie Moon and friends, who each represent a different size within the Millie Moon range.

Millie Moon, the Owl

Our brand namesake and the hero of our story, Millie Moon comes from a long line of owls who are calm, nurturing and wise. You will see her pop up here, there and everywhere on Millie Moon’s packaging, website and social media channels, along with several of her friends.

Coco, the Cat

Beautiful, elegant and like most cats, just a little bit snooty, you’ll find Coco appearing on our size 4 diapers. While she may seem to savor her independence (and she loves a good nap), she’ll always make time for a cuddle.

Ellie, the Elephant

Ellie is the friendliest elephant you ever did meet. Her hobbies include keeping clean, eating and telling jokes. If you are ever looking for someone to have a good giggle with, Ellie is a sure bet. Ellie is our size 6 diaper mascot.

Our partnership with Reach Out and Read

Find out more

Find us exclusively at

Find your nearest store

Join the Family

Sign up to receive email newsletters from Millie Moon and be the first to hear about new products, promotions and giveaways.