What we’re looking for
Help us illustrate ways of finding moments of comfort in the chaos of parenting life on our Instagram and TikTok.
It could be a tutorial for your go-to comfort meal, how you spend 5 minutes of me time to recharge, your morning routine, or the best cookie recipe for when you need something sweet. If you’re a writer, your could write a poem about going out of your comfort zone as a parent. If you love fitness, share a quick at-home workout for busy moms. And if you’re a mom who can offer words of wisdom to help others feel seen, please share that advice with us.
In short, the sky is the limit when it comes to ideas for this campaign, and we want to hear from and feature you.
What’s involved
If you’re a video creator
Create one Instagram Reel for the @mymilliemoon Instagram and TikTok account.
Compensation (if chosen): $1,000 USD + 2 boxes of Millie Moon Luxury Diapers
In the application below share your ‘Find Comfort’ video reel idea. In detail explain what message you would communicate and visually, how the video would look. If selected, this will be the agreed video for you to create. If relevant, you may like to include visual or music references.
What’s involved
If you have an idea
Have a great idea for the campaign but you’re not a video creator? We’d still love to hear from you! Submit an application with your idea below. We’ll work with you to bring the idea to life.
Compensation (if chosen): $1,000 USD + 2 boxes of Millie Moon Luxury Diapers
Frequently Asked Questions
How many creators are you looking to work with?
We don’t have a set number of creators we’re looking to work with. So, please don’t hesitate to share your ideas even if you haven’t created branded work before. This opportunity is all about celebrating our community and creating a safe environment together. We will also be giving away spot prizes from the comments section for those sharing ideas or encouragement to others!
Do I need a certain amount of followers to enter?
Not at all! We aren’t specifically looking for “influencers” or those with a social media following. Anyone can enter and we encourage anyone creative to give this a go!
When will chosen creators be announced?
Since this is a new initiative, we will select creators based on the number of applications received. We have no exact end date in mind for this campaign, but aim to feature Millie Moon Find Comfort Creators on our page from November – December 2024 (and potentially beyond!). We will choose creators as applications are submitted, and be in contact directly via email to discuss next steps. To celebrate those selected, we will also share updates in our Instagram (@mymilliemoon) Broadcast Channel ‘The making of Find Comfort.’
What if I have more than one idea?
Submit them all as separate applications! We’d love to hear from you and will compensate accordingly if multiple ideas are selected.
What are the filming and editing requirements?
We kindly ask that you film as high quality as possible with the equipment you have. An iPhone with HD filming is perfect. We also ask that videos are edited and ready to post when submitted. Videos must be less than 90 seconds to be posted on Instagram Reels.
How will I be paid?
To make content management and payment easier, we will onboard selected creators to a platform called Brkaway, designed to connect brands and creators. It’s simple and free to onboard, and will allow us to communicate via chat, upload high quality content and process payment through Stripe. Setting up a Stripe account is simple, and we will work with you to make this process seamless and your payment efficient.
Are there any other opportunities to work with Millie Moon if I’m not selected for this campaign?
Absolutely! We are so excited to be launching this community campaign and hope to create future opportunities like this for our customers. If you have any ideas or feedback, please let us know.